DAY 1 | MEDIA PLANNING
- What is Media Planning?
- What Do Media Plans Look Like?
- The 5-Step Media Planning Framework
- Discover: Getting Started
- Recap: Campaign and Media Objectives and KPIs
- Recap: Conversion Funnel and Buying Methods/Cost per Unit
- Production & Media Costing
- Design: Media Toolbox
- Targeting: Identity, Intent, Behavior
- Tools for Creating Audiences
- Ad Distribution Networks and Ad Formats
- Facebook Ads
- Google Search Ads
- Google Display Network
- YouTube Ads
- Other Ad Networks and AdTech Providers
- Emerging Channels
- Targeting: Identity, Intent, Behavior
- Creating the Media Plan
- Visual Media Schedule
- Performance Schedule (Launch-Sustain-End)