Digital Media Planning Program

Course Code: CDM-0004

ABOUT THIS COURSE

In this 2-day expert-led, live online class on Digital Media Planning, get to understand the elements of a comprehensive digital media strategy and campaign – formats, budgets, performance, optimization, and regulations. Whether your business objective is brand awareness or sales conversion, you can definitely leverage digital media to achieve them.

OBJECTIVES OF THIS PROGRAM

By the end of the 2-day online program, you shall be able to create a digital media strategy and plan. You will also learn how to plan and buy your own digital media, as well as how to track and optimize it.

RECOMMENDED FOR

Any professional wanting to deep-dive their digital learning in digital media planning and buying.

COMPLETE YOUR LEARNING

Start or accelerate your career in digital marketing! This program is part of the CDM Digital Marketing Strategist Track.

SYLLABUS

DAY 1 | MEDIA PLANNING

What is Media Planning?
- What Do Media Plans Look Like?
- The 5-Step Media Planning Framework
Discover: Getting Started
- Recap: Campaign and Media Objectives and KPIs
- Recap: Conversion Funnel and Buying Methods/Cost per Unit
- Production & Media Costing
Design: Media Toolbox
- Targeting: Identity, Intent, Behavior
  - Tools for Creating Audiences
- Ad Distribution Networks and Ad Formats
  - Facebook Ads
  - Google Search Ads
  - Google Display Network
  - YouTube Ads
  - Other Ad Networks and AdTech Providers
  - Emerging Channels
Creating the Media Plan
- Visual Media Schedule
- Performance Schedule (Launch-Sustain-End)

DAY 2 | MEDIA MANAGEMENT

Qualify: Media Hygiene
- Digital Asset Management
  - Event Tagging and Tracking
  - CTA-Landing Page Match
- Ad Fraud, Brand Safety, Viewability
Launch: Media Buying
- Facebook Business Suite
- Google Ads Dashboard
- Marketing Automation
Leverage: Optimize
- Campaign Optimization
- The Future of Media Planning: Privacy Updates

PROGRAM DESIGN & FORMAT

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Media Planning Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

THE CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

SUBJECT MATTER EXPERTS

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

SCHEDULES (DATE & TIME)

2022 DATES

SCHEDULE A: October 27 & 28, 2022, 9:30AM-6:30PM