DAY 1 | DIGITAL MARKETING ANALYTICS
- Key Principles
- Digital Measurement
- Data Ethics
- Performance Marketing
- Essential Frameworks
- Data Value Chain
- Conversion Funnel
- Digital Measurement Board E2 Framework
- Infinity Optimization Process
- Measurement Planning
- Essential Parts of a Measurement Plan
- Attribution Modelling
- Attribution Models
- Tagging and Tracking
- Digital Measurement Tools
- Google Analytics
- Facebook Analytics
- Tools & Techniques to Set-up a Central Performance Dashboard