Digital Marketing Analytics Program

Course Code: CDM-0014

ABOUT THIS COURSE

In this 2-day expert-led, live online class, you will be exposed to digital analytics tools and performance marketing techniques that can help you piece together digital data for better optimization! In this world of digital, the amount of data that we gather can be overwhelming. Navigate through the different analytics tools and data to uncover actionable insights with Online Digital Marketing Analytics Program. Be able to collect, store, manage, and mine the data and report it for better decision making.

OBJECTIVES OF THIS PROGRAM

By the end of the 2-day online program, you shall be able to develop a measurement framework and a performance optimization plan for a chosen campaign.

RECOMMENDED FOR

Any professional wanting to deep-dive their digital learning in digital marketing analytics & performance marketing.

COMPLETE YOUR LEARNING

Start or accelerate your career in digital marketing! This program is part of the CDM Digital Marketing Strategist Track.

SYLLABUS

DAY 1 | DIGITAL MARKETING ANALYTICS

Key Principles
- Digital Measurement
- Data Ethics
- Performance Marketing
Essential Frameworks
- Data Value Chain
- Conversion Funnel
- Digital Measurement Board E2 Framework
- Infinity Optimization Process
Measurement Planning
- Essential Parts of a Measurement Plan
Attribution Modelling
- Attribution Models
- Tagging and Tracking
Digital Measurement Tools
- Google Analytics
- Facebook Analytics
- Tools & Techniques to Set-up a Central Performance Dashboard

DAY 2 | PERFORMANCE MARKETING

Conversion Rate Optimization (CRO) Deep Dive: Explore Phase
- LIFT Model
- User Research
- Test Archive
- Digital Analytics
- Persuasion Principles
- Business Context
Conversion Rate Optimization (CRO) Deep Dive: Validate Phase
- PIE Framework
- Hypothesis Creation
- Experiment Design
- Implementation (Design + Development)
- Testing & Analysis
Marketing Automation
Touchpoint Optimization: Website/App at the Core
- Common Optimization Scenarios
- Testable Variables
- Tools for Testing
Touchpoint Optimization: Social Media + Marketplace
- Common Optimization Scenarios
- Testable Variables
- Tools for Testing
Touchpoint Optimization: Online to Offline
- Common Optimization Scenarios
- Testable Variables
- Tools for Testing

PROGRAM DESIGN & FORMAT

Get involved online
Unlike your regular recorded webinar and online class, the Online Digital Marketing Analytics Program is an expert-led, live online class using a learning platform that connects our Students with our Subject Matter Experts (SMEs). Wherever you are, get involved and connected with your SMEs and other learners, go through the lectures, ask questions, and interact on class activities. CDM Facilitators will also be there to make sure everyone is engaged, moderate the class, and support you on Q&A and other challenges.

Share new learnings with team
We have designed the program into bite-sized lectures with in-between individual and group breakout sessions. In your breakout sessions, you will be tasked to interact, share and solve real digital marketing problems so you can sharpen your digital marketing and strategic skills. Learn with your teams through virtual meeting rooms, work-through activities, and earn points! A good mix of learning tools and apps will be used including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google Hangouts, and Google Slides, to name a few.

Never stop learning
Get more content in between sessions through our Student Learning Portal. These will help you learn in your own time and will forever be accessible.

1. Student Learning Portal
Once enrolled, log in to your Student Learning Portal account. Gain lifetime access to your supplementary learning materials, which includes program presentations, readings, videos, case studies, etc.

2. Expert-led, Live Online Class
Wherever you are, tune-in to your scheduled live online lecture and discussion with SMEs. Through an online learning platform, be involved in real-time lectures, engage with peer students, and ask questions.

3. Interactive Breakout Sessions
In-between the live lectures, you will work on interactive breakout sessions for a collaborative and enhanced social learning experience with your fellow learners! This is aided by virtual meeting rooms & workspaces.

4. Facilitated Online Learning
Throughout your online learning journey, there will be CDM Facilitators present to guide and assist you in your learning. They are available to make sure that all students are engaged, moderated, and supported for the best student experience.

5. Official Digital CDM Certification
At the end of your online classes, you will receive access to take the Certification Exam. Pass this to earn and get your official digital CDM Certification. If you didn’t apply for Certification, a Certificate of Participation will be sent to you.

THE CDM CERTIFICATION ADVANTAGE

A CDM Certification is the Philippines’ only trusted digital professional certification recognized by the industry. It is an assurance of credibility, integrity, and the highest standard of digital education. Recognized by a network led by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and the 500+ members of CDM’s Subject Matter Experts, industry partner associations, top corporations, and local & international advisory board members, it is a formal documentation that demonstrates proficiency and competency in digital.

Your CDM Certification and education will allow you to network with like-minded professionals.

Should you wish to earn a CDM Certificate, you are required to complete a CDM Digital Training program, take, and pass the Certification Exam. An additional fee applies when you select the CDM Certitifcation Program. However, if you prefer not to take the Certification Exam, you could opt for just a Certificate of Participation that will be given as proof of class attendance.

SUBJECT MATTER EXPERTS

Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.

SCHEDULES (DATE & TIME)

2022 DATES

SCHEDULE A: October 13 & 14, 2022, 9:30AM-6:30PM