- Defining Performance Action: What Does Marketing Success
Mean to You?
- Different Types of Conversion
- Buying Models on Digital
- KPI Benchmarks and Best Practices
- Performance Studies (BrandLift, Crossmedia Studies, etc)
- Tagging, Tracking, Creating a Single-view of Customer, and Attribution
- Persuasion Techniques: Overview
- Performance Marketing Strategies: Powerful Strategies That
Convert
- Retargeting
- Dynamic Advertising
- Collaborative Advertising
- Native Advertising
- Affiliate Marketing
ABOUT THIS COURSE
A 4-hour, expert-led, and live online training where you will learn quick-win strategies on how to increase your online conversions through effective communications, consumer psychology, and ad tech.
OBJECTIVES OF THIS PROGRAM
By the end of the session, the students will be able to explain the differences between brand marketing and performance marketing.
RECOMMENDED FOR
Business owners who have a foundational grasp of digital marketing, marketing decision-makers, digital marketing team leaders and members, and companies who are running paid digital ads who want to shift their marketing strategy thinking from awareness-level (reach, impressions) to conversion-level (leads, checkouts) and are looking to build an in-house capability for performance marketing functions.
SYLLABUS
PROGRAM DESIGN & FORMAT
Get involved
online
Unlike your regular recorded webinar and online class, the Online Masterclass on
Performance Marketing is an
expert-led, live online class using a learning platform that
connects our Students with our Subject Matter Experts (SMEs).
Wherever you are, get involved and connected with your SMEs and
other learners, go through the lectures, ask questions, and
interact on class activities. CDM Facilitators will also be
there to make sure everyone is engaged, moderate the class, and
support you on Q&A and other challenges.
Share new learnings with
team
We have designed the program into bite-sized lectures with
in-between individual and group breakout sessions. In your
breakout sessions, you will be tasked to interact, share and
solve real digital marketing problems so you can sharpen your
digital marketing and strategic skills. Learn with your teams
through virtual meeting rooms, work-through activities, and earn
points! A good mix of learning tools and apps will be used
including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google
Hangouts, and Google Slides, to name a few.
Never stop
learning
Get more content in between sessions through our Student
Learning Portal. These will help you learn in your own time and
will forever be accessible.
1. Student Learning
Portal
Once enrolled, log in to your Student Learning Portal account.
Gain lifetime access to your supplementary learning materials,
which include program presentations, readings, videos, case
studies, etc.
2. Expert-led, Live Online
Class
Wherever you are, tune-in to your scheduled live online lecture
and discussion with SMEs. Through an online learning platform,
be involved in real-time lectures, engage with peer students,
and ask questions.
3. Interactive Breakout
Sessions
In-between the live lectures, you will work
on interactive breakout sessions for a collaborative and
enhanced social learning experience with your fellow learners!
This is aided by virtual meeting rooms & workspaces.
4. Facilitated Online
Learning
Throughout your online learning journey, there will be CDM
Facilitators present to guide and assist you in your learning.
They are available to make sure that all students are engaged,
moderated, and supported for the best student experience.
5. Official Digital CDM
Certification
At the end of your online classes, you will receive a
Certificate of Participation.
THE ONLINE MASTERCLASS ADVANTAGE
A CDM Online Masterclass features the best-of-the-best experts who are sought-after industry experts in a field of specialization through breadth and depth of experience. They form part of CDM’s 200+ Subject Matter Experts. In CDM’s Online Masterclass, we give you access to connect, consult, ask questions, and learn about a specialty class direct from the masters. These highly experienced professionals have made a name for themselves in specialty topics they will be teaching you in our classes.
CDM’s Online Masterclass is designed using the same Understanding by Design (UBD), an instructor-led principle that we are known for. You are getting the same credibility, integrity, and the highest standard of digital education and will allow you to network with and be part of a growing community of like-minded professionals and lifelong learners.
SUBJECT MATTER EXPERTS
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts of 200+ SMEs network as partners who provide ongoing feedback on program design and syllabus, latest best practices, case studies and digital trends.
SCHEDULES (DATE & TIME)
2022 DATES
- SCHEDULE A: October 1, 2022, 8:00AM-12:00NN
- SCHEDULE B: December 10, 2022, 8:00AM-12:00NN